Foresight & Research
Precondition for strategy development and its implementation, e.g. the setting-up of new businesses, is an idea of possible future trends and framework conditions as well as an adequate apprehension of the initial situation of the client.
We hereby link quantitative and statistical methods with qualitative approaches.
As a typical first step of a strategy project, but also as a "stand-alone" service, we provide research and conduct foresight activities together with our clients:
- Conduction of market research projects (online and offline)
- Analysis of market research results with state-of-the-art methods
- Trend identification (economic, technological, societal) and evaluation of trends in the relevant business environment
- Company-specific evaluation of new technologies
- Competitive intelligence
- Scenario development and elaboration of scenarios (scenario writing)
- Computer simulations (e.g. revenues or sales figures) on the basis of detailed market models
- Identification of opportunities to innovate and analyses of business potentials of new ventures