Media
In addition to the fields of Communication and Technology, we work for clients of the media industry as well as for new Internet players and public institutions promoting innovation therein.Examples of projects are:
- Analysis of the core processes of a print media publisher - future challenges from the market view, required adaptations and supporting IT systems
- Re-organisation of advertising sales for a national news media publisher in the light of a changing advertising business
- Strategy study for newspapers in the digital economy
- Repositioning of the online activities of a national newspaper
- Potentials and challenges of Web-2.0 applications for a media company with several B2C titles
- Conception of the online activities and an Internet presence with community elements for an executive search company
- Development of a strategy for classified advertising markets for a newspaper publisher
- Development and realisation of online B2C portals for media companies
- Development of a process for the evaluation of start-ups especially in the Internet and new media sector in a collaboration with three major European banks
- Strategy study on factors determining the acceptance of new media
- Conception and analysis of an expert survey for long-term trends in media and communication markets (Delphi study)
- Survey of the usage behaviour of users of online services and comparison of methods for an European network operator
- Study on usage patterns and success factors for online games
- Market development and long-term scenarios for PC-based and mobile multi-player online games